Burson-Marsteller resigns Pakistan’s Public Relations Contract

December 29, 2008

Burson-Marsteller is a global Public Relations firm that had signed Government of Pakistan’s lobbying contract in March 2008 after the Pakistan People’s Party won the elections and came to power.

CEO Mark Penn of Burson-Marsteller recently resigned account of lobbying and managing Pakistan’s country and political image amongst the American politicians, media people and the affluent. The contract terms also included research contribution from Mark Penn’s market research firm called Penn, Schoen, Berland & Associates of which Penn is also the President.

Burson-Marsteller says that since March the PR agency had not undertaken any assignment for the Pakistani Government and that the PR agency was in the process of documenting the resignation process.

It is also noteworthy that Penn was ousted as the head strategist of the Hillary Clinton election campaign team and says that the Clinton owes him campaign fee (over USD. 5 million) that has been mutually agreed for clearance.

Secretary of State-elect Hillary Clinton would have to manage relationships with Pakistan and India and with the following resignation of the Pakistan account after Penn’s ouster from the Hillary camp new questions have emerged on the dynamics of the relationship and most of all who shall pick up the Pakistani account and what relationship would the new company enjoy with the new Secretary of State.

The full story may be read at POLITICO.COM (http://www.politico.com/news/stories/1208/16827.html)